Boris is the keeper of the data around here and he called me over the other day all excited. I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website. This is huge, people. With 70 million users – 80% of them female, Pinterest
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Archives for eCommerce
Powering Ecommerce with Pinterest
Like you, we’ve watched Pinterest.com explode in popularity over the last eight months. Has it occurred to you how fascinating it is that, at its inception, the direction of Pinterest’s development was open to interpretation? The concept was simple: pin up pictures of things you like. Maybe the crowd would turn it into YouTube with photos, or maybe a visual Tumblr. Who knew where
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Ecommerce Emphasis at an All Time High
This holiday season, your Ecommerce site matters more than ever. Why? We’ll give you 5 quick reasons, so you can get back to your cookie making and last minute shopping deals…
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The Face of Social Commerce:Luxury’s IQ
If you only read one thing this weekend, make it this study on the Facebook “IQ” of the top 100 Prestige brands. http://www.l2thinktank.com/prestige100facebook2011/pdf/prestige100facebook.pdf
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