Archives for eCommerce

Pinterest Marketing Matures for CPGs

Boris is the keeper of the data around here and he called me over the other day all excited.  I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website.  This is huge, people. With 70 million users – 80% of them female, Pinterest
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Powering Ecommerce with Pinterest

Like you, we’ve watched explode in popularity over the last eight months. Has it occurred to you how  fascinating it is that, at its inception, the direction of Pinterest’s development was open to interpretation?  The concept was simple: pin up pictures of things you like.  Maybe the crowd would turn it into YouTube with photos, or maybe a visual Tumblr. Who knew where
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