2015 is coming. Time for ambitious brands with limited budgets to make really tough choices. We’ve just won our second award for Marketing Effectiveness, for a project that came in under $350,000. So we hope you’ll find this helpful: Two things to know about changes in Social Media Be aware that an algorithmic change will drastically reduce your Facebook exposure: Facebook
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Archives for level of engagement
Food Marketers for CPGs Seeking the Secret Weapon – News from the Food Aisle
Part of our job (the fun part) as food marketers is to keep up with digital and mobile innovations. Some clever solutions are in beta with major brands, and if they can train consumers to use them, they’ll do magic: enhance the shopping experience and help brands make noise at point of purchase. Overcoming Point Of Purchase Block Point of
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Are You Fishing Where the Fish Are?
There are no assumptions in cyberspace. Not about the age of engagement. The 55+ user demographic is rising fast, as a population with the discretionary income, the time, and the motivation to learn and stay in contact is raising the age bar online. Where is your audience, and what is there level of engagement? Here’s a quick overview in an article
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