If you only read one thing this weekend, make it this study on the Facebook “IQ” of the top 100 Prestige brands. http://www.l2thinktank.com/prestige100facebook2011/pdf/prestige100facebook.pdf
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Archives for luxury
Luxury Brand Marketing: It’s Leadership
The New York Times article “Next Step for Labels: Cyberboutiques” highlights the forays luxury brands are making into out-cooling each other online. Luxury brands such as the new http://www.zegnainstore.com/, which can’t decide whether it’s a really slow video game or a shopping experience, are relying on ‘a wow factor’ of website production value to establish luxe on line. But as
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