You built your brand on the four P’s – product, place, price, and promotion. Now you need to think about how your company approaches the fifth ‘P’ – Personhood. Anyone who’s read Groundswell, the seminal text on how social media changed business forever, is familiar with the new reality – that the ‘fourth wall’ has come down. Corporations used to
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Archives for social media engagement
Climbing On Board with Vine
Twitter recently acquired Vine, a new app which allows users to share looping video clips of up to six seconds. Because it uses stop-start recording, the app itself is easy to jump into: lifting a finger from the screen stops recording, and you can pick up again wherever you would like, allowing for a stop motion effect. The six second limit
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Social Media Trends Full Speed Ahead
Did you know, 2012 is the first year the Super Bowl will be streamed live? This means the digital and social media integration for this gigantic advertising spectacle will carry a whole new level of weight this year. Check out our list below of Social Media trends heading our way, and make sure your brand is up to speed! We’ll
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Social Networking Capability… the New Indicator For Sales Increase?
For the holdouts and the doubters in the audience, the argument for the value of social media is swinging over to our side…a recent study shows a growing rate of sales are originating from social network users even if you don’t see the numbers on your social sites. Read this to see the IBM Coremetrics data that shows a rise
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