Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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Archives for Zero Moment of Truth
Conversion Funnel games – Does Google’s Zero Moment of Truth add anything?
Okay, for all of us trying to rewrite the conversion funnel, reshape it into some semblance of a Dr. Seuss flugelhorn, (Check out this attempt — I know I saw this in the Grinch Who Stole Christmas!), Google introduces…actual research! Here’s the link to Google’s report : http://google-zmot.appspot.com/google-zmot.pdf And here’s what you’ll find out: Google partnered with Shopper Sciences http://www.shoppersciences.com to research 5000 shoppers and
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