Archives for ROI

Budgeting for Small Brand Marketers needs Marketing Effectiveness

2015 is coming.  Time for ambitious brands with limited budgets to make really tough choices.  We’ve just won our second award for Marketing Effectiveness, for a project that came in under $350,000.  So we hope you’ll find this helpful: Two things to know about changes in Social Media Be aware that an algorithmic change will drastically reduce your Facebook exposure:  Facebook
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Social Media Trends Full Speed Ahead

Did you know, 2012 is the first year the Super Bowl will be streamed live?  This means the digital and social media integration for this gigantic advertising spectacle will carry a whole new level of weight this year. Check out our list below of Social Media trends heading our way, and make sure your brand is up to speed!  We’ll
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Facebook vs. the Splinternet

The challenge upon us now is the Splinternet — Forrester’s term for the fractionalizing of the web due to multiple apps, platforms, and devices.  (More at  http://bit.ly/cvFm2r).
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The Inside Scoop on Facebook Likers

After reading this article about what Facebook users are thinking about “Likes”, we decided to ask our very own Social Media Community Manager to give us her input by answering a couple questions for us.  Ladies and Gents, Introducing Tiffany Petrosino!
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