Posts Tagged ‘ROI’
2015 is coming. Time for ambitious brands with limited budgets to make really tough choices. We’ve just won our second award for Marketing Effectiveness, for a project that came in under $350,000. So we hope you’ll find this helpful:
Two things to know about changes in Social Media
Be aware that an algorithmic change will drastically reduce your Facebook exposure: Facebook is now public and under pressure to monetize, which means they want you to pay to advertise. To encourage this, they are reducing the number of fans who see your post – to about 3%. So if you have 20,000 fans, only about 600 will see any given post. That’s going to minimize the impact of your content, to say the least. So think about how much you’re budgeting for Facebook content creation, and decide whether it’s still worth it. As an social, consumer facing measure, your efforts still matter, but don’t expect wild response to every post, assuming you’ve enjoyed that in the past. Sorry.
Did you know, 2012 is the first year the Super Bowl will be streamed live? This means the digital and social media integration for this gigantic advertising spectacle will carry a whole new level of weight this year.
Check out our list below of Social Media trends heading our way, and make sure your brand is up to speed! We’ll even give you a cheat translation of what each trend really means for you…
The challenge upon us now is the Splinternet — Forrester’s term for the fractionalizing of the web due to multiple apps, platforms, and devices. (More at http://bit.ly/cvFm2r).
After reading this article about what Facebook users are thinking about “Likes”, we decided to ask our very own Social Media Community Manager to give us her input by answering a couple questions for us. Ladies and Gents, Introducing Tiffany Petrosino!