Given the multiple ways consumers can get coupons – through events, in-store sampling, store affinity card programs, etc…we are always curious about what’s most effective for redemption. We discussed it with Associate Professor Leonard Lee of the Columbia Business School, who, as it happens, did his dissertation on “Shopping Goals, Goal Concreteness, and Conditional Promotions.” The findings are fascinating.
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Archives for Advertising
When Shopper Marketing Backfires…Or Does it?
Brands spend hundreds of thousands of dollars on in-store promotions, often with results that are hard to measure. The provocative title of a new study out of Columbia University suggests that those efforts may not only be ineffective, but actually have a dampening effect on sales. In the study, titled When Shopper Marketing Backfires, the team coined their findings the
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Social Media Trends Full Speed Ahead
Did you know, 2012 is the first year the Super Bowl will be streamed live? This means the digital and social media integration for this gigantic advertising spectacle will carry a whole new level of weight this year. Check out our list below of Social Media trends heading our way, and make sure your brand is up to speed! We’ll
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Your Instant Marketing Plan
CMOs – Here’s your marketing plan for 2012. Insert your brand, and go have a mojito. We’ve got you covered. 1) Mobilize your site. Everything is going mobile, so take a look at the most visited pages on your site, strip the rest of it out and get it programmed for mobile. (Questions? Read this: http://bit.ly/mQrOIk) Drupal and other mobile-friendly
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Luxury Brand Marketing: It’s Leadership
The New York Times article “Next Step for Labels: Cyberboutiques” highlights the forays luxury brands are making into out-cooling each other online. Luxury brands such as the new http://www.zegnainstore.com/, which can’t decide whether it’s a really slow video game or a shopping experience, are relying on ‘a wow factor’ of website production value to establish luxe on line. But as
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Want To Satisfy your Buy-Curiosity? Martin Lindstrom Explains How
Why do trends take hold? Why do we buy? And if we’re in a double-dip recession, why can’t you get a parking space at the mall? When the New York Times tells us luxury goods are still moving despite economic woes (Retail Sales Rise… http://nyti.ms/qMwHlR) what gives?
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