How much should you spend on paid social media campaigns? One of the questions we get asked most often is “How much do I spend on paid social media?” Meaning mostly Facebook and Instagram. There are a couple of things to understand about how we charge and why we charge the way we do. Traditional media costs vs. social media
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Archives for Lead Generation
Is Your Marketing Mix Missing This?
Are you missing one of the most powerful tools in your marketing mix? There’ s a really powerful tool that people like to leave out for a really dumb reason. What I’m talking about are programmatic banners. We’ve all seen banners on websites that we go to, they’re at the top, they’re on the side [that’s called a skyscraper] , we
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What is lead generation?
What is lead generation? What is lead generation, what do I mean by that? In short, it’s sales. Let me give you a quick example. One of our clients is the Yale School of Management. They have a course that only requires 90 students. But we generated last year 5035 leads for their admissions funnel. That allows them to be highly
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How to Create Lead Form Facebook and Instagram Ads(March 2019)
Sections: What are Lead form ads? How to set up Lead Generation ads Step-by-Step Guide to Setting up Lead Generation Ads How to Create an Instant Form to collect leads directly on Facebook/Instagram If you’re reading this, you’ve likely hit a snag when creating a Lead Form [or Lead Generation] campaign on Facebook Ads Manager, so you turned to Google,
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Should you advertise with Amazon? Social Media partner with programmatic platforms to power new ways to target advertising
Ad platforms aren’t just for advertising networks anymore.. The social media giants have awoken to the power of their own databases are are partnering with Demand Side Platforms (DSPs) to deliver custom networks to advertisers. Amazon has launched the Amazon Advertising Platform, Facebook Audience Network is booming, and Quora is jumping in. Here’s what you need to know. Back up
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The Millennial Behavior Change and How Education Marketing Must Adapt
As an education marketer, you have more stakeholders with more different needs than any other sector. Prospective students, parents, alumni, faculty and administration pull your messaging in different directions. How do you serve all masters – especially the millennials who have abandoned most traditional channels of communication? Well, there may be a new set of tools that can help you
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Self Storage Marketing | How to start thinking, and acting like a brand.
It was a great ride while it lasted. In the early days of self-storage, you could pick up commercial property, convert it with cheap facilities and rent away. Competition was there, but there were still lots of opportunities to make money – renting a box full of air. Business was good. Self Storage as an industry has matured dramatically in
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Get up to Speed: Marketing Automation
With promises to drive sales conversion through the roof, here comes marketing automation — delivering improved email targeting, real-time triggered messages, customer relationship management integration, and stay-in-touch campaigns. Businesses around the globe are implementing automation with success. Their seeing lower overheads and more customer intimacy. They’re gaining access to useful return-on-marketing-investment (ROMI) metrics, because automation tracks the effectiveness of marketing
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Self Storage Lead Generation
One of the maxims we live by is: “You can’t improve what you don’t measure.” In self-storage, where marketing and promotion dollars can go quickly, and turn and occupation are the twin drivers of revenue, it’s crucial to be able to track your leads and know what actions are converting to a sale. So what works and what doesn’t? Here are a
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