How and Why Brands Should Get Personal in Social Media I’ve been managing the social media community for one of our brands for a year now – Facebook and Pinterest primarily. My M.O. has always been to represent the voice of the brand–not my own voice. My passion for food drives the content, but I’ve always stayed in the
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Archives for Packaged Goods marketing
Consumer Engagement – Are Your Consumers Lying to You? What consumers really want from your brand.
“Consumer Engagement” – It is all the rage since a while now. But maybe a lot of marketers are getting it all wrong and the precious Dollars spent on social media engagement are really not delivering any ROI. A recent HBR blog, “Three Myths about What Customers Want” http://bit.ly/NUHMeX, reveals some harsh truths about consumer behavior and response to the
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Getting Engaged in “Engaged Sampling”
Having worked with specialty food brands for over 20 years, we’re true believers in the power of sampling. Taste is the ultimate “word of mouth.” According to Arbitron Inc., 58% of customers who sample products plan to buy the sampled product in the future. What’s more, while 42% of customers would buy a sampled product they have never heard of,
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Mobile Apps and Emerging Mobile Technologies. Mobile Series Part 4
We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Three–
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Food Marketing and Trends at the Fancy Food Show
Tempo is a regular at the annual Summer Fancy Food Show where we often get our inspiration for food marketing. Partner Angela Cason gave a speech on “Mobile and the Modern Consumer,” which you can view here. We also visited our clients’ booths and sampled incredible treats from around the world (it’s a tough job, but Tempo’s got to do it.) Some of
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Mobile Technologies and the Modern Consumer – Fancy Food Show 2012 Presentation
One of the biggest challenges in our line of business – the strategy and execution of new technology – is context. It’s far too easy to get swamped by the new, the next, the wow. But context is essential if you want to understand and assess the usefulness of each development as it appears: Is it a tweak or a
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Retailers: Put Your Business Goals First Online
One of the trickiest questions in marketing is ‘what should we put on our website?’ So where do you start? With your business goals, of course. Yet you’d be amazed how many sites don’t work that way. For instance, grocery retailers love to put list-making apps on their sites. You’ve seen them – ‘make your grocery list now and print
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The Psychology of Social Sampling
Free samples are one of the most tried-and-true ways to get people to love your product, but “social sampling” goes a step further by tapping into deeply rooted psychological principles.
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Twitter Followers Intend to Purchase
Online consumer studies have proven that Twitter followers are more likely to buy and recommend products, as covered in this great Mashable article. They explain, “84% of followers read tweets posted by the brands they follow, only 23% claim to tweet about the brands they follow.” We certainly all want as much consumer conversation about our brands as possible,
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TEMPO’s Latest Ventures
We’ve recently had the opportunity to hop around the city meeting some fabulous new companies and becoming acquainted with several innovative brands. First we went to Kosherfest, which has become an increasingly popular event as kosher foods have become recognized by the general population as a guarantee of purity and thoughtful manufacture.
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