Archives for Packaged Goods marketing

You Like Me, But Are We Friends?

How and Why Brands Should Get Personal in Social Media   I’ve been managing the social media community for one of our brands for a year now – Facebook and Pinterest primarily. My M.O. has always been to represent the voice of the brand–not my own voice. My passion for food drives the content, but I’ve always stayed in the
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Getting Engaged in “Engaged Sampling”

Having worked with specialty food brands for over 20 years, we’re true believers in the power of sampling. Taste is the ultimate “word of mouth.” According to Arbitron Inc., 58% of customers who sample products plan to buy the sampled product in the future. What’s more, while 42% of customers would buy a sampled product they have never heard of,
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Mobile Apps and Emerging Mobile Technologies. Mobile Series Part 4

We recently spoke to retailers and food manufacturers at the National Association of  Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Three–
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Food Marketing and Trends at the Fancy Food Show

Tempo is a regular at the annual Summer Fancy Food Show where we often get our inspiration for food marketing. Partner Angela Cason gave a speech on “Mobile and the Modern Consumer,” which you can view here. We also visited our clients’ booths and sampled incredible treats from around the world (it’s a tough job, but Tempo’s got to do it.) Some of
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Retailers: Put Your Business Goals First Online

One of the trickiest questions in marketing is ‘what should we put on our website?’ So where do you start? With your business goals, of course.  Yet you’d be amazed how many sites don’t work that way. For instance, grocery retailers love to put list-making apps on their sites. You’ve seen them – ‘make your grocery list now and print
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The Psychology of Social Sampling

Free samples are one of the most tried-and-true ways to get people to love your product, but “social sampling” goes a step further by tapping into deeply rooted psychological principles.
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Twitter Followers Intend to Purchase

Online consumer studies have proven that Twitter followers are more likely to buy and recommend products, as covered in this great Mashable article.  They explain, “84% of followers read tweets posted by the brands they follow, only 23% claim to tweet about the brands they follow.”   We certainly all want as much consumer conversation about our brands as possible,
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TEMPO’s Latest Ventures

We’ve recently had the opportunity to hop around the city meeting some fabulous new companies and becoming acquainted with several innovative brands.  First we went to Kosherfest, which has become an increasingly popular event as kosher foods have become recognized by the general population as a guarantee of purity and thoughtful manufacture.
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