[The original full-length version of this video was presented last year at the National Association of Specialty Food Marketers convention in DC. This blog post has been updated to reflect the most recent data and insights on the topic.] The video below offers the latest industry research on mobile marketing changes and how to effectively implement the technology. To make
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Archives for Research
Mobile Technologies and the Modern Consumer – Fancy Food Show 2012 Presentation
One of the biggest challenges in our line of business – the strategy and execution of new technology – is context. It’s far too easy to get swamped by the new, the next, the wow. But context is essential if you want to understand and assess the usefulness of each development as it appears: Is it a tweak or a
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The Inside Scoop on Facebook Likers
After reading this article about what Facebook users are thinking about “Likes”, we decided to ask our very own Social Media Community Manager to give us her input by answering a couple questions for us. Ladies and Gents, Introducing Tiffany Petrosino!
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The Face of Social Commerce:Luxury’s IQ
If you only read one thing this weekend, make it this study on the Facebook “IQ” of the top 100 Prestige brands. http://www.l2thinktank.com/prestige100facebook2011/pdf/prestige100facebook.pdf
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Is Traditional Media Finished, Multi-tasking Away From Television
…Are you telling us your family doesn’t watch television like this each night anymore?! We all know how times have changed rather drastically. Whether surfing the internet on your phone, computer, tablet, updating your Facebook status, or flipping through a magazine, we’re never JUST watching the tube anymore (because the new tube is Youtube).
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Want To Satisfy your Buy-Curiosity? Martin Lindstrom Explains How
Why do trends take hold? Why do we buy? And if we’re in a double-dip recession, why can’t you get a parking space at the mall? When the New York Times tells us luxury goods are still moving despite economic woes (Retail Sales Rise… http://nyti.ms/qMwHlR) what gives?
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Conversion Funnel games – Does Google’s Zero Moment of Truth add anything?
Okay, for all of us trying to rewrite the conversion funnel, reshape it into some semblance of a Dr. Seuss flugelhorn, (Check out this attempt — I know I saw this in the Grinch Who Stole Christmas!), Google introduces…actual research! Here’s the link to Google’s report : http://google-zmot.appspot.com/google-zmot.pdf And here’s what you’ll find out: Google partnered with Shopper Sciences http://www.shoppersciences.com to research 5000 shoppers and
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Emerging Tech Savvy Families Create New Opportunities
For five years one of our favorite ethnographers, Maren Elwood, of On-Site Research has been profiling the HIVE – detailing how families engage with technology and how its bringing them together. http://www.onsiteresearch.com/cybercensus/index.html Now the world is catching up. Are you ready for the TFF (Tech Fast Forward) Family? This insightful article will get you thinking in the right direction, including
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