Ah, for the simpler times when a loyal brand advocate was someone who bought your stock. Now the metaphor has come full circle, and these advocates are branding themselves. Now it’s time to find them and tell them how much we appreciate their support! (…bonus points if you urge them to get tats of your logo)
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Archives for Social Media Strategy
Surfing the New Google+ Wave
We’re creatures of habit. Just like we found it to be a cyber drag to transition from MySpace to Facebook, we can’t help but approach the new Google+ with the same mentality. Even us! (And we ♥ Social Media!) Well get ready to shake those thoughts because Chris Brogan explains why Google+ will be a big player in the ever-changing
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Social Networking Capability… the New Indicator For Sales Increase?
For the holdouts and the doubters in the audience, the argument for the value of social media is swinging over to our side…a recent study shows a growing rate of sales are originating from social network users even if you don’t see the numbers on your social sites. Read this to see the IBM Coremetrics data that shows a rise
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Authority in the Digital Age or the volatile live of a search engine marketing firm
As a search engine marketing firm we are always trying to keep up with what is going on and this page illustrates how volatile this can be.
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Conversion Funnel games – Does Google’s Zero Moment of Truth add anything?
Okay, for all of us trying to rewrite the conversion funnel, reshape it into some semblance of a Dr. Seuss flugelhorn, (Check out this attempt — I know I saw this in the Grinch Who Stole Christmas!), Google introduces…actual research! Here’s the link to Google’s report : http://google-zmot.appspot.com/google-zmot.pdf And here’s what you’ll find out: Google partnered with Shopper Sciences http://www.shoppersciences.com to research 5000 shoppers and
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Are You Fishing Where the Fish Are?
There are no assumptions in cyberspace. Not about the age of engagement. The 55+ user demographic is rising fast, as a population with the discretionary income, the time, and the motivation to learn and stay in contact is raising the age bar online. Where is your audience, and what is there level of engagement? Here’s a quick overview in an article
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Michael Porter: What is strategy… 1min video
Some of our favorite quotes: The essence of strategy is choosing what not to do. 37 signals gives away a terrific book on their development strategy https://gettingreal.37signals.com/. “Build less” is a mantra which very much reminds me about “choosing what not to do”. The underlying principles of strategy are enduring, regardless of technology or the pace of change. To see a great
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