Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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Archives for online engagement
Five Rules of US Consumer Engagement for Imported Foods
Imported brands have challenges that ‘native’ American brands can’t imagine. To begin with, your branding is likely to be dictated by a global home office with little insight into the American market. And for many brands, although the U.S. looks like an enormous pot of opportunity, with, at last count, 682 different grocery chains, the splintered distribution system is simply
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How to make marketing technology choices when there are 7000 options
When we started TEMPO in 2010, our mission was to help clients make the marketing technology decisions that fit their business goals. That’s still the mission, but in eight years, the marketing choices clients are faced with have exploded. If you’re a marketer, how in the world do you choose the right technology? Let’s see if we can help
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Responsive websites explained and why your business needs to have it now!
If you’ve been putting off updating your site to make it a responsive website, we’re here to incite you to make the change NOW. UPDATE: Google shared a new testing tool. They also shared with the world that mobile friendliness will impact your search ranking. So even if your site gets 70% desktop traffic it will probably not rank as well
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Climbing On Board with Vine
Twitter recently acquired Vine, a new app which allows users to share looping video clips of up to six seconds. Because it uses stop-start recording, the app itself is easy to jump into: lifting a finger from the screen stops recording, and you can pick up again wherever you would like, allowing for a stop motion effect. The six second limit
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The Three Gaps that are killing your Digital Strategy
Internal Gaps, Vendor Gaps, Strategic Gaps. Many clients have one or more of these critical gaps in their capabilities, and its keeping them from achieving their marketing potential online. Is this you? You have Internal Gaps How’s your technology and in-house capabilities? Website platforms have evolved tremendously in the last few years providing greater flexibility and actionable insights. You need
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