What is lead generation? What is lead generation, what do I mean by that? In short, it’s sales. Let me give you a quick example. One of our clients is the Yale School of Management. They have a course that only requires 90 students. But we generated last year 5035 leads for their admissions funnel. That allows them to be highly
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Archives for social media
Should you hire an agency or an in-house team? Ask these 6 ½ questions.
I run a boutique agency in New York, but believe it or not, sometimes I’ve counseled existing clients to move services in-house instead of going through us. Think that’s nuts? The truth is there are some projects and services that are better handled in-house, and at the end of the day, I’d rather our clients come to us for the
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The new second opinion: How digital engagement is changing healthcare
Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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Pinterest Marketing Matures for CPGs
Boris is the keeper of the data around here and he called me over the other day all excited. I looked over his shoulder at the client’s website analytics and he pointed to where Pinterest had surpassed Google as the number one driver to their website. This is huge, people. With 70 million users – 80% of them female, Pinterest
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The Fifth “P”: Selling in the Era of the Maximizing Mindset
You built your brand on the four P’s – product, place, price, and promotion. Now you need to think about how your company approaches the fifth ‘P’ – Personhood. Anyone who’s read Groundswell, the seminal text on how social media changed business forever, is familiar with the new reality – that the ‘fourth wall’ has come down. Corporations used to
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When Social Media Means Having to Say You’re Sorry
Social media campaigns occasionally achieve greatness. We’re fond of the Breaking Bad app that lets you imitate the credits with your user name) http://www.avclub.com/articles/breaking-badify-your-name-with-this-app,99373/ But what should a company do when things go wrong? Take Citibank as an example. Occupy Wall St protestors found out that Citi staffers had dialed 911 and sent out the word across social media about
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Top Planning Tools for 2014
Is it August already? For the kids it’s back to school, for the rest of us, it’s time to lock and load on our marketing plans for 2014. If your frontal lobe is a bit rusty, these will help: some of our favorite planning tools and overviews. The Things to Come This will get you started with a 30,000-foot perspective.
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Social Media and Digital Marketing for Education: What We Learned at NAASS 2013
Last month, we were invited to join a panel about digital marketing and social media for education at the New England division of the North American Association of Summer Sessions annual conference. Twenty directors and deans of regional summer sessions participated in the event, hosted by Yale in New Haven. The Q&A session shed light on some of the difficulties
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Climbing On Board with Vine
Twitter recently acquired Vine, a new app which allows users to share looping video clips of up to six seconds. Because it uses stop-start recording, the app itself is easy to jump into: lifting a finger from the screen stops recording, and you can pick up again wherever you would like, allowing for a stop motion effect. The six second limit
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You Like Me, But Are We Friends?
How and Why Brands Should Get Personal in Social Media I’ve been managing the social media community for one of our brands for a year now – Facebook and Pinterest primarily. My M.O. has always been to represent the voice of the brand–not my own voice. My passion for food drives the content, but I’ve always stayed in the
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