We’re creatures of habit. Just like we found it to be a cyber drag to transition from MySpace to Facebook, we can’t help but approach the new Google+ with the same mentality. Even us! (And we ♥ Social Media!) Well get ready to shake those thoughts because Chris Brogan explains why Google+ will be a big player in the ever-changing
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Want To Satisfy your Buy-Curiosity? Martin Lindstrom Explains How
Why do trends take hold? Why do we buy? And if we’re in a double-dip recession, why can’t you get a parking space at the mall? When the New York Times tells us luxury goods are still moving despite economic woes (Retail Sales Rise… http://nyti.ms/qMwHlR) what gives?
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Social Networking Capability… the New Indicator For Sales Increase?
For the holdouts and the doubters in the audience, the argument for the value of social media is swinging over to our side…a recent study shows a growing rate of sales are originating from social network users even if you don’t see the numbers on your social sites. Read this to see the IBM Coremetrics data that shows a rise
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Authority in the Digital Age or the volatile live of a search engine marketing firm
As a search engine marketing firm we are always trying to keep up with what is going on and this page illustrates how volatile this can be.
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Conversion Funnel games – Does Google’s Zero Moment of Truth add anything?
Okay, for all of us trying to rewrite the conversion funnel, reshape it into some semblance of a Dr. Seuss flugelhorn, (Check out this attempt — I know I saw this in the Grinch Who Stole Christmas!), Google introduces…actual research! Here’s the link to Google’s report : http://google-zmot.appspot.com/google-zmot.pdf And here’s what you’ll find out: Google partnered with Shopper Sciences http://www.shoppersciences.com to research 5000 shoppers and
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Are You Fishing Where the Fish Are?
There are no assumptions in cyberspace. Not about the age of engagement. The 55+ user demographic is rising fast, as a population with the discretionary income, the time, and the motivation to learn and stay in contact is raising the age bar online. Where is your audience, and what is there level of engagement? Here’s a quick overview in an article
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Emerging Tech Savvy Families Create New Opportunities
For five years one of our favorite ethnographers, Maren Elwood, of On-Site Research has been profiling the HIVE – detailing how families engage with technology and how its bringing them together. http://www.onsiteresearch.com/cybercensus/index.html Now the world is catching up. Are you ready for the TFF (Tech Fast Forward) Family? This insightful article will get you thinking in the right direction, including
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Michael Porter: What is strategy… 1min video
Some of our favorite quotes: The essence of strategy is choosing what not to do. 37 signals gives away a terrific book on their development strategy https://gettingreal.37signals.com/. “Build less” is a mantra which very much reminds me about “choosing what not to do”. The underlying principles of strategy are enduring, regardless of technology or the pace of change. To see a great
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Digital and Mobile is the new Battlefield for Financial Service Industry
Amex, Bank of America and Chase have been named the top 3 financial brands most effectively using digital media. By utilizing Facebook, YouTube, Foursquare and SMS they have all successfully achieved chart topping rates of social media augmentation. Check this article out to see where financial service trends are heading! The study compared 27 major retail banks and credit service
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