We see three threads coming together that could spell opportunity for food marketers. First, IRI MarketPulse Survey Q4, 2014 came up with this prediction for 2015 CPG shoppers: 43% of Shoppers plan to buy large packages to get the lowest price per serving. 43% is a big number, but so what, you say? Bulk is nothing new to the likes
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Higher Education Marketing – Front line lessons for Pre-college program marketers
Being the mother of teenagers is an invaluable tool for my other role as an education marketer. Here’s some of my recent findings from an informal search of about 50 websites aimed at summer programs for pre-college students. Heed them.
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5 Fun Facts about the Celebrity Chefs Stamps Chefs
The United States Postal Service issued the limited edition of Celebrity Chefs Stamps in September and we love the idea, but the selection at first glance seems random, right? But we did a little digging for you and found these delightful connections:
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Responsive websites explained and why your business needs to have it now!
If you’ve been putting off updating your site to make it a responsive website, we’re here to incite you to make the change NOW. UPDATE: Google shared a new testing tool. They also shared with the world that mobile friendliness will impact your search ranking. So even if your site gets 70% desktop traffic it will probably not rank as well
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MOOC, SPOC, KHAN: Getting Online Education On Course
MOOCs get a failing grade Massive Open Online Courses – MOOCs – have no enrollment requirements and as a rule, demand little of the student. Early hopes were that these open access courses would make education work for everyone, but the promise isn’t being fulfilled – perhaps because student expectations aren’t being fulfilled. A University of Pennsylvania study showed completion rates
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Specialty Food Marketing Meets Special Delivery
30 years of specialty food marketing teaches you that food people are a breed apart. The passion for great food, delight at a clever new idea, and the compulsion to share our discoveries with others are the hallmarks of a group unlike any other. So for my fellow hopeless addicts, here’s great news: two really smart services that are taking
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140 Bites – Trendwatching at the Fancy Food Show
Who wouldn’t love the New York Fancy Food Show? Walking around eating in the name of specialty food marketing is something I look forward to every year. The other treat? Trendwatching. There was the year of mustards, the year of salsas, the year of artisanal chocolates, the year of tea. This year? Quick high-impact bites. Brownie Brittle delivers just the
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Focus Groups in the Digital Age
A conversation with Anne Brown, moderator with JSC Consumer Insights, Inc. AC: Clients often ask us for help choosing the right type of research – and new methods are coming out all the time. Our recent qualitative work with you and JSC led to significant changes in marketing strategy – and tangible successes. So why does it sometimes feel old-fashioned
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Budgeting for Small Brand Marketers needs Marketing Effectiveness
2015 is coming. Time for ambitious brands with limited budgets to make really tough choices. We’ve just won our second award for Marketing Effectiveness, for a project that came in under $350,000. So we hope you’ll find this helpful: Two things to know about changes in Social Media Be aware that an algorithmic change will drastically reduce your Facebook exposure: Facebook
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Specialty Food Brands – David versus Goliath battles
We worked with Rena through the creative food company she founded in 2000 with Tom Eckerle, Soup to Nuts. Together they created and photographed over 200 recipes for our agency client, Arla Foods. Rena’s expertise in every aspect of food, from recipe creation for the home cook to food service design to the taste preferences of individual markets, was
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