Self-Storage Marketing: How to Develop a Distinct Brand Message

What is a brand? A brand is a distinct message to your consumer that tells them who you are, what you stand for, and how you differ from your competitors.  That brand message is conveyed in many ways – by images, color, language, and by the customer experience. There are many different pieces of creating a cohesive brand, below we
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Getting Engaged in “Engaged Sampling”

Having worked with specialty food brands for over 20 years, we’re true believers in the power of sampling. Taste is the ultimate “word of mouth.” According to Arbitron Inc., 58% of customers who sample products plan to buy the sampled product in the future. What’s more, while 42% of customers would buy a sampled product they have never heard of,
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Mobile Apps and Emerging Mobile Technologies. Mobile Series Part 4

We recently spoke to retailers and food manufacturers at the National Association of  Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Three–
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Best Practices for Mobile Websites. Mobile Series Part 3

We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Four–
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How Does Mobile Behavior Affect Consumer Behavior? Mobile series Part 1

[The original full-length version of this video was presented last year at the National Association of Specialty Food Marketers convention in DC. This blog post has been updated to reflect the most recent data and insights on the topic.] The video below offers the latest industry research on mobile marketing changes and how to effectively implement the technology. To make
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QR Code Best Practices. Mobile Series Part 2

The trick with new technology is figuring out how to make it work for you so it’s worth the effort, right? We recently spoke to retailers and food manufacturers at the National Association of  Specialty Food Marketers convention in D.C., on the mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided
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The Power of Nice

I just read a great article from the HBR on what consumers really want. One of the points it makes is that shared values build relationships. This struck me because of recent conversation with a brand manager at a large company. He has a lot of agencies at his disposal, dozens more knocking on his door, no doubt. When he
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Food Marketing and Trends at the Fancy Food Show

Tempo is a regular at the annual Summer Fancy Food Show where we often get our inspiration for food marketing. Partner Angela Cason gave a speech on “Mobile and the Modern Consumer,” which you can view here. We also visited our clients’ booths and sampled incredible treats from around the world (it’s a tough job, but Tempo’s got to do it.) Some of
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