What does your admissions department need? Sheer volume? More qualified applicants? Students with specific experience? We use digital targeting to generate leads so you can craft the class composition you need. “Why would a school want more applicants than it can take?” A friend asked me this the other day when I was sharing that we had delivered 5035 applicants
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Archives for Marketing Plan
How to create multiple ads for Facebook campaigns
Facebook is a key advertising outlet for many of our clients, in part because the response rates for social media are still strong. As a writer, you need to understand how each medium measures its users, and which of those tools the ads manager will use, in order to craft effective copy. Social media measure audiences multiple ways… All social
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What kind of ad agency service do you need?
Agency services and client needs have changed As we meet with prospective clients we’ve noticed a shift in the structure of the agency-client relationship that is causing confusion. Classically, companies had marketing departments headed by a Sales and Marketing director. That person would usually work with an ad agency, and they shared a common language and understanding of the
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How to budget paid social media
How much should you spend on paid social media campaigns? One of the questions we get asked most often is “How much do I spend on paid social media?” Meaning mostly Facebook and Instagram. There are a couple of things to understand about how we charge and why we charge the way we do. Traditional media costs vs. social media
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Is Your Marketing Mix Missing This?
Are you missing one of the most powerful tools in your marketing mix? There’ s a really powerful tool that people like to leave out for a really dumb reason. What I’m talking about are programmatic banners. We’ve all seen banners on websites that we go to, they’re at the top, they’re on the side [that’s called a skyscraper] , we
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What is lead generation?
What is lead generation? What is lead generation, what do I mean by that? In short, it’s sales. Let me give you a quick example. One of our clients is the Yale School of Management. They have a course that only requires 90 students. But we generated last year 5035 leads for their admissions funnel. That allows them to be highly
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Data-Drive your business – think like Amazon
Did we tell you this was coming, or what? Amazon advertising is working directly with brands now, cutting out ad agencies Data-driven marketing is the new normal for CMOs. But few in the C-suite grasp the opportunity the ownership of data represents. Jeff Bezos, as usual, is defining the curve. Sure, as the New York Times reports, the disruptive power
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Porter’s Five Forces: Focus on Higher Education Marketing
Higher Educators have more varied challenges than perhaps any other field. You have enormous client service issues, administrative challenges, budget challenges, etc. Day to day crisis management gives you little time to think about the big picture – and when you do, focusing the conversation on workable solutions usually entails negotiations across departments and lines of authority. Here’s a tool
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How to make marketing technology choices when there are 7000 options
When we started TEMPO in 2010, our mission was to help clients make the marketing technology decisions that fit their business goals. That’s still the mission, but in eight years, the marketing choices clients are faced with have exploded. If you’re a marketer, how in the world do you choose the right technology? Let’s see if we can help
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Budgeting for Small Brand Marketers needs Marketing Effectiveness
2015 is coming. Time for ambitious brands with limited budgets to make really tough choices. We’ve just won our second award for Marketing Effectiveness, for a project that came in under $350,000. So we hope you’ll find this helpful: Two things to know about changes in Social Media Be aware that an algorithmic change will drastically reduce your Facebook exposure: Facebook
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