Like you, we’ve watched Pinterest.com explode in popularity over the last eight months. Has it occurred to you how fascinating it is that, at its inception, the direction of Pinterest’s development was open to interpretation? The concept was simple: pin up pictures of things you like. Maybe the crowd would turn it into YouTube with photos, or maybe a visual Tumblr. Who knew where
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Archives for Social Media Strategy
Consumer Engagement – Are Your Consumers Lying to You? What consumers really want from your brand.
“Consumer Engagement” – It is all the rage since a while now. But maybe a lot of marketers are getting it all wrong and the precious Dollars spent on social media engagement are really not delivering any ROI. A recent HBR blog, “Three Myths about What Customers Want” http://bit.ly/NUHMeX, reveals some harsh truths about consumer behavior and response to the
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Mobile Apps and Emerging Mobile Technologies. Mobile Series Part 4
We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Three–
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Retailers: Put Your Business Goals First Online
One of the trickiest questions in marketing is ‘what should we put on our website?’ So where do you start? With your business goals, of course. Yet you’d be amazed how many sites don’t work that way. For instance, grocery retailers love to put list-making apps on their sites. You’ve seen them – ‘make your grocery list now and print
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Google’s Game Changer
Google+, the search giant’s attempt to play in Facebook’s sandbox, may have started as a running joke, but they aren’t letting it stay that way. Searchenginewatch.com reports that Google is ramping it up for Mobile and integrating Google Places, the hyper-local resource, as well as Zagat, which they acquired last year. http://bit.ly/JRfSLK Here is the video that shows how it
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The Psychology of Social Sampling
Free samples are one of the most tried-and-true ways to get people to love your product, but “social sampling” goes a step further by tapping into deeply rooted psychological principles.
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Social Media Trends Full Speed Ahead
Did you know, 2012 is the first year the Super Bowl will be streamed live? This means the digital and social media integration for this gigantic advertising spectacle will carry a whole new level of weight this year. Check out our list below of Social Media trends heading our way, and make sure your brand is up to speed! We’ll
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Facebook vs. the Splinternet
The challenge upon us now is the Splinternet — Forrester’s term for the fractionalizing of the web due to multiple apps, platforms, and devices. (More at http://bit.ly/cvFm2r).
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The Inside Scoop on Facebook Likers
After reading this article about what Facebook users are thinking about “Likes”, we decided to ask our very own Social Media Community Manager to give us her input by answering a couple questions for us. Ladies and Gents, Introducing Tiffany Petrosino!
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The Face of Social Commerce:Luxury’s IQ
If you only read one thing this weekend, make it this study on the Facebook “IQ” of the top 100 Prestige brands. http://www.l2thinktank.com/prestige100facebook2011/pdf/prestige100facebook.pdf
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