What does your admissions department need? Sheer volume? More qualified applicants? Students with specific experience? We use digital targeting to generate leads so you can craft the class composition you need. “Why would a school want more applicants than it can take?” A friend asked me this the other day when I was sharing that we had delivered 5035 applicants
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Archives for Agency
How to create multiple ads for Facebook campaigns
Facebook is a key advertising outlet for many of our clients, in part because the response rates for social media are still strong. As a writer, you need to understand how each medium measures its users, and which of those tools the ads manager will use, in order to craft effective copy. Social media measure audiences multiple ways… All social
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What kind of ad agency service do you need?
Agency services and client needs have changed As we meet with prospective clients we’ve noticed a shift in the structure of the agency-client relationship that is causing confusion. Classically, companies had marketing departments headed by a Sales and Marketing director. That person would usually work with an ad agency, and they shared a common language and understanding of the
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How to budget paid social media
How much should you spend on paid social media campaigns? One of the questions we get asked most often is “How much do I spend on paid social media?” Meaning mostly Facebook and Instagram. There are a couple of things to understand about how we charge and why we charge the way we do. Traditional media costs vs. social media
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Is Your Marketing Mix Missing This?
Are you missing one of the most powerful tools in your marketing mix? There’ s a really powerful tool that people like to leave out for a really dumb reason. What I’m talking about are programmatic banners. We’ve all seen banners on websites that we go to, they’re at the top, they’re on the side [that’s called a skyscraper] , we
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What is lead generation?
What is lead generation? What is lead generation, what do I mean by that? In short, it’s sales. Let me give you a quick example. One of our clients is the Yale School of Management. They have a course that only requires 90 students. But we generated last year 5035 leads for their admissions funnel. That allows them to be highly
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Should you hire an agency or an in-house team? Ask these 6 ½ questions.
I run a boutique agency in New York, but believe it or not, sometimes I’ve counseled existing clients to move services in-house instead of going through us. Think that’s nuts? The truth is there are some projects and services that are better handled in-house, and at the end of the day, I’d rather our clients come to us for the
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The Power of Nice
I just read a great article from the HBR on what consumers really want. One of the points it makes is that shared values build relationships. This struck me because of recent conversation with a brand manager at a large company. He has a lot of agencies at his disposal, dozens more knocking on his door, no doubt. When he
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