Evolving digital capabilities allow healthcare providers to develop better, more personalized care for patients. While the fascinating technological advances are fun to talk about (care to implant a microchip of your medical history?), the more pressing side of technology is how it changes human behavior: how technology reframes the process of finding and using healthcare as patients find new ways to
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Archives for best practices
What’s the first question your marketing agency asks?
If you’re looking online for a marketing agency to help you, good luck. We’ve poured over competitive websites and if you can tell us all apart, you’re a genius. But I may have figured out a way to help. I just got off the phone with a friend who runs a creative agency and while we were talking, I pulled
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Higher Education Marketing – Front line lessons for Pre-college program marketers
Being the mother of teenagers is an invaluable tool for my other role as an education marketer. Here’s some of my recent findings from an informal search of about 50 websites aimed at summer programs for pre-college students. Heed them.
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Responsive websites explained and why your business needs to have it now!
If you’ve been putting off updating your site to make it a responsive website, we’re here to incite you to make the change NOW. UPDATE: Google shared a new testing tool. They also shared with the world that mobile friendliness will impact your search ranking. So even if your site gets 70% desktop traffic it will probably not rank as well
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Best Practices for Mobile Websites. Mobile Series Part 3
We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Four–
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QR Code Best Practices. Mobile Series Part 2
The trick with new technology is figuring out how to make it work for you so it’s worth the effort, right? We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on the mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided
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