Archives for Facebook

Accelerating Education Enrollment

What does your admissions department need? Sheer volume? More qualified applicants? Students with specific experience? We use digital targeting to generate leads so you can craft the class composition you need. “Why would a school want more applicants than it can take?” A friend asked me this the other day when I was sharing that we had delivered 5035 applicants
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How to create multiple ads for Facebook campaigns

Facebook is a key advertising outlet for many of our clients, in part because the response rates for social media are still strong.  As a writer, you need to understand how each medium measures its users, and which of those tools the ads manager will use, in order to craft effective copy. Social media measure audiences multiple ways… All social
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How to Create Lead Form Facebook and Instagram Ads(March 2019)

Sections: What are Lead form ads? How to set up Lead Generation ads Step-by-Step Guide to Setting up Lead Generation Ads How to Create an Instant Form to collect leads directly on Facebook/Instagram If you’re reading this, you’ve likely hit a snag when creating a Lead Form [or Lead Generation] campaign on Facebook Ads Manager, so you turned to Google,
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Budgeting for Small Brand Marketers needs Marketing Effectiveness

2015 is coming.  Time for ambitious brands with limited budgets to make really tough choices.  We’ve just won our second award for Marketing Effectiveness, for a project that came in under $350,000.  So we hope you’ll find this helpful: Two things to know about changes in Social Media Be aware that an algorithmic change will drastically reduce your Facebook exposure:  Facebook
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You Like Me, But Are We Friends?

How and Why Brands Should Get Personal in Social Media   I’ve been managing the social media community for one of our brands for a year now – Facebook and Pinterest primarily. My M.O. has always been to represent the voice of the brand–not my own voice. My passion for food drives the content, but I’ve always stayed in the
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Facebook vs. the Splinternet

The challenge upon us now is the Splinternet — Forrester’s term for the fractionalizing of the web due to multiple apps, platforms, and devices.  (More at  http://bit.ly/cvFm2r).
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Is Traditional Media Finished, Multi-tasking Away From Television

…Are you telling us your family doesn’t watch television like this each night anymore?! We all know how times have changed rather drastically. Whether surfing the internet on your phone, computer, tablet, updating your Facebook status, or flipping through a magazine, we’re never JUST watching the tube anymore (because the new tube is Youtube).
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