What does your admissions department need? Sheer volume? More qualified applicants? Students with specific experience? We use digital targeting to generate leads so you can craft the class composition you need. “Why would a school want more applicants than it can take?” A friend asked me this the other day when I was sharing that we had delivered 5035 applicants
Read More
How to create multiple ads for Facebook campaigns
Facebook is a key advertising outlet for many of our clients, in part because the response rates for social media are still strong. As a writer, you need to understand how each medium measures its users, and which of those tools the ads manager will use, in order to craft effective copy. Social media measure audiences multiple ways… All social
Read More
What kind of ad agency service do you need?
Agency services and client needs have changed As we meet with prospective clients we’ve noticed a shift in the structure of the agency-client relationship that is causing confusion. Classically, companies had marketing departments headed by a Sales and Marketing director. That person would usually work with an ad agency, and they shared a common language and understanding of the
Read More
How to budget paid social media
How much should you spend on paid social media campaigns? One of the questions we get asked most often is “How much do I spend on paid social media?” Meaning mostly Facebook and Instagram. There are a couple of things to understand about how we charge and why we charge the way we do. Traditional media costs vs. social media
Read More
Is Your Marketing Mix Missing This?
Are you missing one of the most powerful tools in your marketing mix? There’ s a really powerful tool that people like to leave out for a really dumb reason. What I’m talking about are programmatic banners. We’ve all seen banners on websites that we go to, they’re at the top, they’re on the side [that’s called a skyscraper] , we
Read More
What is lead generation?
What is lead generation? What is lead generation, what do I mean by that? In short, it’s sales. Let me give you a quick example. One of our clients is the Yale School of Management. They have a course that only requires 90 students. But we generated last year 5035 leads for their admissions funnel. That allows them to be highly
Read More
Should you hire an agency or an in-house team? Ask these 6 ½ questions.
I run a boutique agency in New York, but believe it or not, sometimes I’ve counseled existing clients to move services in-house instead of going through us. Think that’s nuts? The truth is there are some projects and services that are better handled in-house, and at the end of the day, I’d rather our clients come to us for the
Read More
5 SEO lies that are killing your ranking
Here’s a (heavily edited) pitch email I got recently from a service offering to optimize my business site. Can you spot the 5 lies? “Dear TempoStrategic, Are you missing potential new business that’s looking for you? I was just running an analysis of your site, tempostrategic.com and found that your search rankings could be improved dramatically. We have a
Read More
Digital Media Channels in the US Beauty Market Webinar
Overview of Paid Digital Media for the US Beauty Market Digital Media Channels Webinar Overview: On June 24, 2019, we presented a webinar covering the basics of the paid digital media landscape in the US and how companies, even those with small- to medium-sized budgets, can take the first step in what can be an overwhelming prospect for a newcomer
Read More
SEO Checklist for Writers (2019)
Why an SEO checklist for writers? Because the rules are always changing. I was reading Google’s 200 Ranking Factors by the brilliant Brian Dean. He outlines what SEO specialists are focused on. But as a writer of online content, not all of it was relevant. So I made an SEO checklist of the parts that helpful and actionable when I’m writing
Read More
