CMOs – Here’s your marketing plan for 2012. Insert your brand, and go have a mojito. We’ve got you covered. 1) Mobilize your site. Everything is going mobile, so take a look at the most visited pages on your site, strip the rest of it out and get it programmed for mobile. (Questions? Read this: http://bit.ly/mQrOIk) Drupal and other mobile-friendly
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Are You In Business to Inform or Persuade?
Some days it seems Dale Carnegie will never be irrelevant. His message was if you want to sell something, make it relevant to what the other person needs, not what you need. Everything after that is packaging, right? Trouble is, that was easier in the door-to-door days than online. What’s the need online? You can boil your audience down to a few key
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Danish Cuisine Comes to Union Square Greenmarket
Denmark may be known for its cold weather climate, but Danish cuisine could not be hotter. At the forefront of “New Nordic Cuisine” is Chef René Redzepi, whose restaurant Noma was named the 2011 Best Restaurant in the World by Restaurant Magazine. Fortunately for New Yorkers, Redzepi visited the “New Nordic Cookout” at the Union Square Greenmarket last Saturday to
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The Inside Scoop on Facebook Likers
After reading this article about what Facebook users are thinking about “Likes”, we decided to ask our very own Social Media Community Manager to give us her input by answering a couple questions for us. Ladies and Gents, Introducing Tiffany Petrosino!
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Meet the Experts – Will Heinitz of Brinked Media
– How would you like us to introduce your business? “Brink Media specializes in Google penalty prevention and recovery. This area of specialty is extremely important for businesses to engage in so that they prevent ranking loss, and in turn do not lose any business.” – Is there an approach or philosophy that sets your company apart from your competitor?
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Our Trip to Natural Product Expo East!
Hi everyone! Marketing Account Manager, Natalia here. Just wanted to post a quick update on one of our favorite events of the year that we recently attended… Baltimore’s Natural Products Expo East, where we learned about the industry’s hottest brands and new products! (Being able to sample all of them wasn’t too shabby either) It was a great way for
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The Face of Social Commerce:Luxury’s IQ
If you only read one thing this weekend, make it this study on the Facebook “IQ” of the top 100 Prestige brands. http://www.l2thinktank.com/prestige100facebook2011/pdf/prestige100facebook.pdf
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Luxury Brand Marketing: It’s Leadership
The New York Times article “Next Step for Labels: Cyberboutiques” highlights the forays luxury brands are making into out-cooling each other online. Luxury brands such as the new http://www.zegnainstore.com/, which can’t decide whether it’s a really slow video game or a shopping experience, are relying on ‘a wow factor’ of website production value to establish luxe on line. But as
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Cheers To You, Brand Advocates!
Ah, for the simpler times when a loyal brand advocate was someone who bought your stock. Now the metaphor has come full circle, and these advocates are branding themselves. Now it’s time to find them and tell them how much we appreciate their support! (…bonus points if you urge them to get tats of your logo)
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Is Traditional Media Finished, Multi-tasking Away From Television
…Are you telling us your family doesn’t watch television like this each night anymore?! We all know how times have changed rather drastically. Whether surfing the internet on your phone, computer, tablet, updating your Facebook status, or flipping through a magazine, we’re never JUST watching the tube anymore (because the new tube is Youtube).
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