Archives for Business Strategy

How Does Mobile Behavior Affect Consumer Behavior? Mobile series Part 1

[The original full-length version of this video was presented last year at the National Association of Specialty Food Marketers convention in DC. This blog post has been updated to reflect the most recent data and insights on the topic.] The video below offers the latest industry research on mobile marketing changes and how to effectively implement the technology. To make
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The Power of Nice

I just read a great article from the HBR on what consumers really want. One of the points it makes is that shared values build relationships. This struck me because of recent conversation with a brand manager at a large company. He has a lot of agencies at his disposal, dozens more knocking on his door, no doubt. When he
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Are You In Business to Inform or Persuade?

Some days it seems Dale Carnegie will never be irrelevant. His message was if you want to sell something, make it relevant to what the other person needs, not what you need.  Everything after that is packaging, right? Trouble is, that was easier in the door-to-door days than online.  What’s the need online?  You can boil your audience down to a few key
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Meet the Experts – Will Heinitz of Brinked Media

–  How would you like us to introduce your business? “Brink Media specializes in Google penalty prevention and recovery.  This area of specialty is extremely important for businesses to engage in so that they prevent ranking loss, and in turn do not lose any business.” –  Is there an approach or philosophy that sets your company apart from your competitor?
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Luxury Brand Marketing: It’s Leadership

The New York Times  article “Next Step for Labels: Cyberboutiques” highlights the forays luxury brands are making into out-cooling each other online.   Luxury brands such as the new http://www.zegnainstore.com/, which can’t decide whether it’s a really slow video game or a shopping experience, are relying on ‘a wow factor’ of website production value to establish luxe on line.  But as
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Michael Porter: What is strategy… 1min video

Some of our favorite quotes: The essence of strategy is choosing what not to do.  37 signals gives away a terrific book on their development strategy https://gettingreal.37signals.com/. “Build less” is a mantra which very much reminds me about “choosing what not to do”. The underlying principles of strategy are enduring, regardless of technology or the pace of change. To see  a great
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Digital and Mobile is the new Battlefield for Financial Service Industry

Amex, Bank of America and Chase have been named the top 3 financial brands most effectively using digital media.  By utilizing Facebook, YouTube, Foursquare and SMS they have all successfully achieved chart topping rates of social media augmentation. Check this article out to see where financial service trends are heading! The study compared 27 major retail banks and credit service
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