If you are a strategic thinker or economist by nature, take a look at The Lords of Strategy: The Secret History of the New Corporate World, by Walter Kiechell III, (Amazon: http://amzn.to/ohqbLp). Walter is a clear-eyed, thorough, and erudite journalist who honed his craft at Fortune, and Harvard Business Publications. What’s shocking to realize is that 50 years ago, strategy didn’t
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Archives for Videos
“Fake It ‘til you Make It” is the Digital Manager’s Motto
If you’re faking your way through the digital realm, you’re not alone. A recent survey by Adobe on “What Keeps Digital Marketers Up at Night?” shows that “less than half (48%) of professionals who consider themselves primarily digital marketers feel highly proficient in digital marketing. A majority of digital marketers haven’t received any formal training in digital marketing: 82% report learning
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Mobile Apps and Emerging Mobile Technologies. Mobile Series Part 4
We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Three–
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Best Practices for Mobile Websites. Mobile Series Part 3
We recently spoke to retailers and food manufacturers at the National Association of Specialty Food Marketers convention in D.C., on mobile marketing changes and how to effectively implement the technology. To make the info more digestible, we’ve divided the powerpoint/audio into 5 parts. Part One– How Does Mobile Behavior Affect Consumer Behavior? Part Two– QR Code Best Practices Part Four–
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How Does Mobile Behavior Affect Consumer Behavior? Mobile series Part 1
[The original full-length version of this video was presented last year at the National Association of Specialty Food Marketers convention in DC. This blog post has been updated to reflect the most recent data and insights on the topic.] The video below offers the latest industry research on mobile marketing changes and how to effectively implement the technology. To make
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Authority in the Digital Age or the volatile live of a search engine marketing firm
As a search engine marketing firm we are always trying to keep up with what is going on and this page illustrates how volatile this can be.
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Michael Porter: What is strategy… 1min video
Some of our favorite quotes: The essence of strategy is choosing what not to do. 37 signals gives away a terrific book on their development strategy https://gettingreal.37signals.com/. “Build less” is a mantra which very much reminds me about “choosing what not to do”. The underlying principles of strategy are enduring, regardless of technology or the pace of change. To see a great
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