One of the biggest challenges in our line of business – the strategy and execution of new technology – is context. It’s far too easy to get swamped by the new, the next, the wow. But context is essential if you want to understand and assess the usefulness of each development as it appears: Is it a tweak or a
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Retailers: Put Your Business Goals First Online
One of the trickiest questions in marketing is ‘what should we put on our website?’ So where do you start? With your business goals, of course. Yet you’d be amazed how many sites don’t work that way. For instance, grocery retailers love to put list-making apps on their sites. You’ve seen them – ‘make your grocery list now and print
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Google’s Game Changer
Google+, the search giant’s attempt to play in Facebook’s sandbox, may have started as a running joke, but they aren’t letting it stay that way. Searchenginewatch.com reports that Google is ramping it up for Mobile and integrating Google Places, the hyper-local resource, as well as Zagat, which they acquired last year. http://bit.ly/JRfSLK Here is the video that shows how it
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The Psychology of Social Sampling
Free samples are one of the most tried-and-true ways to get people to love your product, but “social sampling” goes a step further by tapping into deeply rooted psychological principles.
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Social Media Trends Full Speed Ahead
Did you know, 2012 is the first year the Super Bowl will be streamed live? This means the digital and social media integration for this gigantic advertising spectacle will carry a whole new level of weight this year. Check out our list below of Social Media trends heading our way, and make sure your brand is up to speed! We’ll
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On-line Influence on In-Store Buyers
Before buying, we used to research the “big stuff”, like cars and washing machines. Now we’re looking for information about absolutely everything– right down to the ingredients in our cereal, what those tiny green dots are in your toothpaste, and what your mice think about your mouse traps. Everyone is officially researching everything before they buy it.
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Ecommerce Emphasis at an All Time High
This holiday season, your Ecommerce site matters more than ever. Why? We’ll give you 5 quick reasons, so you can get back to your cookie making and last minute shopping deals…
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Facebook vs. the Splinternet
The challenge upon us now is the Splinternet — Forrester’s term for the fractionalizing of the web due to multiple apps, platforms, and devices. (More at http://bit.ly/cvFm2r).
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Twitter Followers Intend to Purchase
Online consumer studies have proven that Twitter followers are more likely to buy and recommend products, as covered in this great Mashable article. They explain, “84% of followers read tweets posted by the brands they follow, only 23% claim to tweet about the brands they follow.” We certainly all want as much consumer conversation about our brands as possible,
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TEMPO’s Latest Ventures
We’ve recently had the opportunity to hop around the city meeting some fabulous new companies and becoming acquainted with several innovative brands. First we went to Kosherfest, which has become an increasingly popular event as kosher foods have become recognized by the general population as a guarantee of purity and thoughtful manufacture.
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